Friday, May 15, 2009

Info-mercials???

Advertisers or people responsible for making advertisements or should I say "commercials" as being popularly called in the Philippines, are held liable in all the informations they are trying to project. It caught my attention when my 10 year old niece who happens to be watching TV with my 5 year old son. They happen to watch this particular commercial when the host asked a kid contestant the spelling of a specific word. The kid spelled out the name of the company which I believe they are endorsing, and suddenly the host agreed with the spelling and even acknowledged that the spelling was correct. I heard my smart niece saying "it's not the right way to spell it out.... the word starts with the letter R. It's wrong..." She even told my 5 year old son that it was wrong. Thank you to my niece that she knows what to do in such senario. To correct the mistakes because for kids, whatever they see on TV, they also follow. I felt irritated, distracted and i honestly felt negative from the people behind that certain commercial. I wish they won't air that again. What if there are other kids who doesn't have someone beside them while watching TV and no one to correct the real logic of the advertisement. So sad. ...
 To the parents, do you think it is right that you allow kids to watch tv and the thing they see on TV  are giving them a wrong impression on the true sense of the logic of their ads? THese little minds they want to develop in a negative way...Do these advertisers ever wonder how smart kids nowadays are? These are the questions keep running to my mind upon hearing how my niece reacted. I think it's not proper. I know they just want to emphasize their company. But they can express it in another way.  I have studied advertising in my college days and the one strucked me most is that "ADVERTISERS ARE RESPONSIBLE FOR THE TRUTHFULNESS AND SHOULD EDUCATE THE VIEWERS." With this statement, dear people who's reading this, do you disagree with me? agree? So please please, dear advertisers, I'm speaking to you as a mother, please try to think more than twice before airing whatever you want, always consider the ages of the people who may be watching you. No one else wants to have ignorant people growing up.... We all want smart and bright people. So how can we bring out the best from them if we are not teaching them the right things.

1 comment:

Unknown said...

Its that stupid LBC commercial ... I got upset with it as well .. .so wrong!